May 16, 2022
what is seo ? how does its work ? why seo is important. benefits of seo
Search engine are not humans but the software that crawls the web page content. So, not like humans search engines are text-driven. They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering.

Introduction in SEO

You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool. But do you really know how SEO works? Even if you have a basic understanding of what it entails, you may still not have a solid grasp of this complex and multifaceted process.

SEO is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking.

It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. So, here’s everything you need to know about SEO and why it’s vital to succeed in today’s digital world.

The Important Elements of SEO Marketing


Long gone are the days when keywords were the only SEO technique that mattered, but that doesn’t mean they aren’t still crucial. The difference is that today, keywords must be well-researched, carefully chosen, and judiciously used in your content in order to be effective.

But what are keywords, exactly? Keywords are words and phrases that prospects use to find online content, and that brands can then use to connect with prospects who are looking for their products and services.
When undertaking the key steps of keyword research, it’s important to look for ones that have high search rates and low competition and to choose short-tail keywords (such as a dog), long-tail keywords (such as terrier puppies for sale), and local keywords (such as puppies for sale in Boston) to work into your content. Along with a primary or seed keyword, you should also have secondary and tertiary keywords as they will still offer value to your business. Finally, use keywords to optimize all your titles, URLs, and other on-page SEO elements (more on that later…)


Content is a vital part of SEO because it’s the vehicle you use to reach and engage audiences. Knowing your angle and crafting content that fits is essential.

For instance, if you owned a nursery and wanted to increase your visibility, you might publish a series of blogs about gardening, choosing the right species of plants, growing tips, and more. When a person who wanted to know about gardening went looking for that information, your blog would come up, and you’d be able to build a relationship with that prospect by providing valuable information. The idea is that when the time came for that prospect to buy a plant, for instance, you’d be the first nursery that came to mind.

Today’s content must be educational, but also interesting, relevant, and shareable. Content comes in a variety of forms, including:

  • Web page content
  • Videos
  • Blogs (it’s easy to start your own blog to practice!)
  • Infographics
  • Podcasts
  • Listicles
  • How-to guides
  • Whitepapers and e-books
  • Social media posts
  • Local Listings

Social engine optimization is actually a technique to collect user traffic on a website. It involves various strategies which result in an increase in the number of visitors and hence the ranking of a website. It mostly depends on the Seo factor which is highly influenced by changes in search engines. The different methods involved in SEO strategy,

How many types of SEO are there?

1. On page optimization

On-page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. It involves activities that make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc.

2. Off page optimization

Off-page optimization is all about link building and website promotion. It is other than the techniques involved in making changes in websites. Search ranking in a search engine is greatly affected by incoming links. A link should be built with a trusted and well-known site. It is most important because article directories, paid links, etc, have a negative impact on search engines.

How important is Seo for digital marketing

Ranking factor is the key to success in digital marketing. However, it is not so easy to gather vast user traffic on a website but the Seo technique will somehow ensure its probability. SEO is an art to increase the visibility of websites in search engines. A constant work on Seo will definitely bring success in digital marketing. Here are some factors which ensure that SEO is really very important for digital marketing:

Generally, a user refers to those websites which have a higher ranking in search engine.
SEO technique increases usability and user experience in a website, it is not dedicated towards search engine ranking.
It greatly helps in the promotion of a website or brand. Users find websites of higher ranking sometimes involves in sharing it on social media platforms, like FaceBook, Twitter, etc.

It will help in increasing customers to your website and keep you up in competition. One of two websites of the same field has more visitors and customers which has a higher ranking in search engines. This is because of user trust in search engines and they mostly consider websites of higher ranking.

What are the benefits of SEO?

The benefits of SEO are plentiful. Since Google ranks sites that provide the best content to users, a lot of tactics and strategies that improve SEO, also make your website a more effective place for users.

  • Establish brand awareness

When you focus on SEO efforts, you get more visitor traffic to your website. This increases your brand awareness, to encourage more people to purchase your products/services.

  • Improves website user experience

Google has announced that the user experience of your website, will help you rank higher by search engines. They want their users to discover high-quality content, so they give priority to sites that create content and web pages with this goal in mind.

  • Increase sales through inbound leads

People are already searching for that product/service on search engines when they find you. They are the ones who discover you which means you have less work to do to close the sale. Unlike outbound sales, which requires calling, emailing, etc.

  • Makes your website mobile-friendly

Google shared that you should focus on the user experience of those that visit your website through their mobile device. If the experience on a mobile device is poor for visitors, they will be less likely to stay on your website to explore more content.

  • Increases website speed time

The page load speed of your website helps users see your content faster. If the page loads slowly then a user is more likely to bounce from that page without seeing the content. SEO makes you prioritize page load speed, to ensure it’s faster.

What are SEO tools?

There are plenty of paid tools that you can use to do SEO analysis and inform your strategy implementation such as Moz, SEMrush, Ahrefs, H-Supertool(free), and more. However, there are also some free tools that you can use to aid your SEO strategy as well:

  • Google Search Console – a suite of tools to monitor number of indexed pages, security issues, and more to help you rank your pages better.
  • Google Keyword Planner – to find keywords to target in your website content and rank for the keyword topics, use this tool.

How to Create an SEO strategy

To have a sound SEO system you must have a good SEO strategy in place. Below are some points you need to ask yourself while setting SEO strategy:

  • Your target market: SEO is not meant to garner as much web traffic as you can to sell your items. Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. Fine tuning on these parts will make you confident and successful going forward. Google Analytics will help you in your investigations on these factors.
  • Concentrate on mobile-friendly approaches: Your website should be able to properly fit into mobile and give equal satisfactions to your customers the way they access your site in their personal computers. One thing is clear, mobile overtakes the desktop. So, be sure to open that lane by checking how your website performs on mobile applications. Test your website URL in Google’s Mobile-Friendly test for this.
  • More options in Search Engines: Your website should not only perform well in Google, but in every other search engine like Yahoo, MSN, AOL, and DuckDuckGo. Each search engine has different search algorithms that you need to know and accordingly make your website compatible with these searches. Your users may come from any road.
  • Keywords to correspond with your ROI: Spend time on fixing relevant keywords. Focus on Long-Tail keyword as those define users’ behaviors. Meticulously think about you can frame long-tail qualities into your key phrases. The success of keywords should be measured in terms of your ROI (return on investments).
  • Clear website and quality content: A user-friendly website, clear navigation, SEO keywords, optimized Meta tags, title tags, and balanced keyword density in the qualitative, relevant, and consistent content are the main aims. Each page should be built around the keyword themes, with unique and non-plagiarised content. There should be no keyword stuffing as well. “Content is a commitment, not a campaign.”
  • Quality and relevant linking and Social media: You must pay good attention at building quality and relevant links through which you can get a good number of web traffic. And in line with SEO, you need to set up an exhaustive and up-to-date social media platform. You should remember a good number of traffic is generated through social presence of your business.


Every time, the algorithms are changing giving challenges in front of you. One thing you should not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behavior, search engines, too, have developed different policies.

But you are to realistically think about your target audience, their preferences and dislikes, the usability of the website, and well-thought optimization plans. Some may think only about ranking in the SERP without even bothering about their users. The Spiders after indexing the content will take note of its quality and relevance.

If it finds some dishonest means are taken to rank in the search results, it will surely spam it, and in dire cases, the search engines will totally ban your website. Therefore, the main task is to think about your users first, how they navigate your site, and their satisfaction at using your website; all this would directly affect the site’s popularity or the time they spend on each page.


And all these considerations make SEO a great deal of work. You have to schedule daily time into your routine for the SEO attempt. Basically, while in times of building a new site the SEO plan is exercised, but if it is already built, and you are incorporating SEO tasks on it, you need to give it importance and optimize it properly. Please ensure hitting all the elements as you go.

Having incorporated all these, a digital marketing strategy with balanced SEO moves will then definitely succeed in getting noticed by the target audience.

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